For years, marketers have relied on traditional performance marketing tactics to expand their customer base, grow market share, and increase revenue. This has been a pretty effective strategy over the last decade, and many brands (and the agencies they work with) have nailed these practices down to a science. Rapid advancements in marketing technologies and the explosion of online eCommerce marketplaces and social media platforms have enabled brands to drive sales conversions quite effectively with their target audiences.
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