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Think of coupon marketing as printing your own currency and then distributing it to people in your target market. The best way to do this is to design a coupon that looks like a gift card. Why? Because people see more value in a gift card than they do a coupon. Gift cards are as close to money in people’s minds as you can get. Hence, your own currency!
October 16–19, 2023 | PORTLAND, OR Awww, we missed you, too! But never fear: We’ll be back in 2023 in beautiful Portland, Oregon, to...
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IMAX Corporation announced it has acquired SSIMWAVE Inc., a leader in AI-driven video quality solutions for media and entertainment companies. The move marks a...
New research from global cloud communications platform Infobip reveals that chat apps such as WhatsApp are becoming crucial channels for customer communications, demonstrating the growing importance of...
