75% of all businesses go to market via an indirect channel but how can you fully leverage your partnerships to generate more demand and business? A Partner Marketing Automation platform that automates marketing to deliver lead nurture and rapid lead generation directly to your partners, with little upkeep, maximizing your ROI using scalable demand solutions.

Google’s Strategic Partnerships Leader, John Lojek accompanied Impartner’s Senior Director of Channel Marketing Solutions, Emile Van de Klok, to showcase how any company with an indirect channel route to market could benefit from Google Ads for the Channel as part of the partner marketing automation platform and marketing strategy.