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Adjust Report Finds SKAN 4 Migration Leads To Decreased Cost Per Acquisition And Increased Conversion Rates on TikTok
Kepler Brings Marketing Mix Modeling to Industry-Leading Kepler Intelligence Platform
Lytics Debuts Interest Engine: Advertising Segmentation Powered by AI & First-party Data
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Five Proven Marketing Strategies to Remain Relevant in 2024
Pixalate Launches “Made For Advertising” (MFA) Detection and Blocking Technology for Websites, Connected TV & Mobile Apps
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Nearly 7 in 10 UK Consumers Prefer Free Ad-Supported Streaming over Subscription Streaming Services
New Merkle Report Predicts Significant Growth for Retail Media Networks Despite Conservative Consumer Spending Projections
Is Social Media Search The New Google? How To Boost Organic Traffic In 2023
Do More with Less: Connect Customer Data to Drive Marketing Efficiency
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Delightful or Dreadful: An Honest Conversation About Content
Do You Know Who’s Watching? Using Engagement Data in Your B2B Video Marketing.
Don’t Play It By Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy
Build an Integrated Search Strategy Across Google, Amazon and YouTube
How to Create Events for Every Audience
Site Search 101: The Most Effective Content Marketing Tool (You’re Probably Forgetting)
The B2B Buying Journey Has Changed. Make Sure Your Content Changes with It.
Aims to bring together leading academic scientists, researchers and research scholars to exchange and share their experiences and research results on all aspects of Marketing Strategy and Data Analytics. It also provides a premier interdisciplinary platform for researchers, practitioners and educators to present and discuss the most recent innovations, trends, and concerns as well as practical challenges encountered and solutions adopted in the fields of Marketing Strategy and Data Analytics.
October 16–19, 2023 | PORTLAND, OR Awww, we missed you, too! But never fear: We’ll be back in 2023 in beautiful Portland, Oregon, to...
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IMAX Corporation announced it has acquired SSIMWAVE Inc., a leader in AI-driven video quality solutions for media and entertainment companies. The move marks a...
Revolutionising Brand Content and Experiences at Scale: Groundbreaking Engine Built on NVIDIA AI and Omniverse Connects Creative 3D and AI Tools From Leading Software...
