According to the leading digital marketing agency Brisbane-wide, Zib Digital, content marketing is a strategic marketing approach focused on creating and distributing valuable, relevant and consistent content to attract and retain specific audiences and drive customer actions.
There are plenty of channels available for targeted content marketing, including podcasts, blog posts, videos, e-books and more. To help get the most out of a content marketing budget, Zib Digital advises businesses to keep their end-goal in mind, remembering that every piece of content should contribute to a specific business goal.
