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Wix Enhances SEO with AI Meta Tag Creator to Help Users Improve their Efficiency and Search Visibility


In a matter of seconds, the AI-powered tool produces SEO-optimized title tags and meta descriptions.

Leading worldwide SaaS platform Ltd. for building, managing, and expanding an online presence, recently unveiled the AI Meta Tag Creator, a revolutionary addition to its integrated SEO tools. With the help of this new tool, Wix users can now generate customized title tags and meta descriptions instantly based on the data on their pages, guaranteeing that every page’s content is appropriately represented and search engine optimized.

The newest addition to Wix’s suite of SEO tools is the first AI-powered tool. With its intuitive design, SEO content creation is made easier for users of all skill levels. From novices looking to create SEO-friendly tags for every page to experts looking to increase productivity and make real-time adjustments, all from the SEO panel and settings.

The AI Meta Tag Creator, which is natively developed and powered by OpenAI, provides recommendations for title tags and meta descriptions that follow SEO best practices, integrate with different Wix page types, and cater to different search intents. Without the need for human input, it can automatically generate precise and pertinent meta tags by evaluating content data from users’ websites.

Key benefits include:

  • Efficiency: Users can now produce meta descriptions and title tags that are optimized for search in a fraction of the time it would have taken in the past, which boosts output and streamlines workflow. Users receive three customized suggestions based on their page data, including page type, page name, keyword, and content, by simply clicking “create with AI” in the SEO Panel.
  • Search Visibility: Users can improve their search engine results pages (SERPs), click-through rates (CTRs), and impressions generating more organic traffic by employing AI-powered suggestions that are customized to the content of the page. Crucial details like the business name, location, and keywords are included in the suggestions.
  • Customization: Users can select a tone of voice (general, informative, conversational, formal, or transactional) that best suits their brand and target audience, which guarantees more precise and tailored outcomes. Furthermore, users have the option to further personalize the tags by entering particular information that they want to be included.

“Wix’s new AI-powered tool marks a significant milestone in the evolution of its SEO capabilities, offering users an efficient solution that simplifies the on-page optimization process”, “The challenge of creating search-optimized content, including title tags and meta descriptions, has long been a hurdle for website owners and marketers. With the introduction of the AI-powered SEO tags creation tool, users can complete complex tasks more effortlessly with optimal results. We are proud to continue delivering SEO tools at the forefront of innovation and empowering our users to succeed online.”

Nati Elimelech, Head of SEO, Wix

Tens of thousands of results were tested during the tool’s creation process using various prompts and qualitative checks. To generate personalized title tag and meta description recommendations, a variety of factors are taken into account, such as page content, page type, target keyword, and more. The tool is user-friendly and efficient because only high-quality, SEO-compliant suggestions are given to users after extensive testing and error filtering.

Wix has been involved with artificial intelligence (AI) since 2016, when it unveiled Artificial Design Intelligence (ADI), the first AI website builder. Since then, Wix has continuously enhanced and broadened its product offerings, enabling customers to grow their companies and succeed by utilizing AI. This tool adds to the array of AI-powered web creation tools offered by Wix, furthering Wix’s commitment to optimizing the use of AI in web development.


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