With Google announcing the end of Optimize support on September 30th, VWO, a leading testing platform, has launched a free VWO Trial Starter package for Google Optimize users and special discounts for users. Use Optimize 360. A free plan with an unlimited number of tests allows users to perform A/B testing, split URL testing, mobile site testing, device targeting, analytics traffic replenishment, etc. up to 50,000 test visitors per month. For users who want more traffic, the same plan is available for as low as $199/month for up to 100,000 visitors tested per month.

For Google Optimize and Optimize 360 ​​users, VWO provides seamless one-click migration of test page templates, targeting conditions, publisher/variant changes, goals, percentage of traffic, traffic delivery and other parameters, as well as a dedicated migration support team.

“Data-backed testing is something we truly believe in, and have always encouraged companies to incorporate it into their culture. With this firm belief in experimentation, and as a 13-year-old company that pioneered ‘easy A/B testing,’ today we are launching a free plan for our powerful experimentation platform. We want to extend our support to everyone getting started with experimentation and all the customers and agencies currently using Google Optimize and Google Optimize 360 – so that they can continue their experimentation activities as seamlessly as possible.”

Sparsh Gupta, CEO of VWO.

VWO also announced that they have reached out and will continue to support the thousands of agencies that have relied on Google Optimize to run CROs for their customers with agency-specific offers based on their needs.

Among other benefits, the free VWO Testing Starter plan offers an improved and easy-to-use codeless editor, easy integration with existing technology stacks including Google Analytics and Google Ads, test execution Unlimited experience and the best 24× support industry.