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VIDEO: Act-On Invests in Partners, Elevating Sales and Marketing Opportunities for Countless Companies

Act-On Software is expanding its collaborative initiatives through the newly launched Partner-On Program.

Act-On’s existing partner ecosystem already includes 100+ stellar companies that work to sell and market each other’s products, including Simpleview, Marketing Guys, Goose Digital and many more. Partner-On will further enable these organizations and future partners to accelerate business growth.

“A lot of companies talk about valuing their partnerships, but we want to really invest in our partners,”
“Partners provide incredible value to our customers and to our business, so as many companies cut back on their partner programs, we’re growing our partner opportunities instead—their success is our success.”
Kate Johnson, CEO of Act-On Software.

Partner-On offers three programs with Act-On Software:

Sales partner: focuses on partners selling and providing Act-On’s marketing automation platform.
Market partners: focus on joint sales and go-to-market, with both parties working to cross-sell existing customers and pursue new business together.
Solution-On Partners: focuses on improving technical support and integration, including services such as custom development, content creation, and staffing separation or outsourcing.

“For us at Act-On, marketing automation is just the beginning,”
“We’re embracing the concept of ‘charmony’—or channel harmony. Together, we can help our customers realize their full digital marketing future by leveraging Act-On + Partners to make their dollar go further.”
Andrew McCraith, Act-On’s VP of Partnerships & Alliances.

As Act-On Software continues to grow successfully in the enterprise, SME, and enterprise, its leadership doubles down on what sets the platform apart: ease of use, accessibility, strong customer support, and tangible results to meet the changing needs of marketers.

“All of our partners compliment each other, helping to create a better business outlook for our respective customers,”
“Our investment in Partner-On was an easy choice because we’re better together.”
Gregg Ames, Act-On’s Chief Commercial Officer.
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