Verizon, Reset Digital and Yahoo announced a new partnership designed to help Verizon improve audience engagement through the use of Reset Digital’s advertising network. Since the pilot launch in August 2022, the partnership has enabled Verizon to reach a new multicultural audience.
“Reset Digital’s science and technology-driven approach can help us identify the right content for our audience, and can help us reach diverse audiences that represent the communities we serve,”
“As a diverse-owned and operated company, we expect Reset Digital to be an important partner to help us make meaningful progress on our DE&I initiatives.”
Tony Wells, SVP of Marketing, Verizon.
“We’re very excited to be helping Verizon take a new approach to omnichannel marketing by investing marketing dollars in multicultural-owned media properties,”
“Verizon’s commitment to DE&I thought leadership and support can help accelerate, advance and redefine advertising to be more representative of and for their customers.”
Charles Cantu, the founder and CEO of Reset Digital.
Verizon’s work with these partners is part of Verizon’s results-driven approach to DE&I, rooted in data and measurement. Verizon is DE&I’s champion with its Responsible Marketing Action Plan, a set of clear, measurable goals presented as an industry-wide call to action to improve reliability. equity and accountability across the entire marketing ecosystem. Verizon also created the Responsible Marketing Action Blueprint, a set of free online tools to help other companies find ways to make a measurable impact.
Tony Wells discussed why it’s important for brands to reach all of their customers, as well as the brand’s work with Reset Digital at the ANA Masters of Marketing 2022 conference in Orlando. Cantu will then take the stage in November 2022 to re-discuss the topic with attendees at the ANA Cultural and Diversity Conference presented by Yahoo.
Verizon Communications Inc. was founded on June 30, 2000 and is one of the world’s leading technology and media service providers. Headquartered in New York and operating globally, Verizon generated $133.6 billion in revenue in 2021. The company provides data, video, and voice services and solutions across networks and Its award-winning platform meet customer needs for mobility, reliable networking, security, and control.