Veritonic, the industry’s comprehensive audio research and analysis platform, has announced that it has been approved by Acast, the world’s largest independent podcast company, as an attribution partner. As a result, the more than 2,400 advertisers and 88,000 podcasters using the Acast platform to deliver their podcast content can choose to utilize Veritonic’s powerful attribution capabilities to optimize and further increase ROI on their campaigns. translate their audio.

“We are pleased to partner with Acast to support brands, agencies, and publishers with the holistic data and analytics they need to increase their reach and ROI with audio,”

“The powerful combination of our attribution and brand lift technology provides unparalleled and comprehensive measurement of audio campaigns from top to bottom in one unified and intuitive platform.”

Scott Simonelli, chief executive officer of Veritonic.

“Veritonic shares our commitment to arming brands and agencies with actionable and insightful audio performance data,”

“Our partnership is an important step for the open ecosystem of podcasting as we continue to work together to provide independent measurement insights to prove the effectiveness and efficiency of podcasting as a marketing channel.”

Kevin McCaul, Global Head of Ad Operations at Acast.

Veritonic’s attribution solution allows users to gather actionable insights from high-end branding initiatives through low-level conversions and deals. With an intuitive and interactive dashboard, brands can determine which publishers and specific ads have the most impact and use that data to optimize ad performance.