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TransUnion Introduces TruAudience Marketing Solutions to Power Privacy-Centric Identity and Data Capabilities for Omnichannel Advertising

TransUnion unveiled today the launch of its TruAudience® solutions to provide a foundation of trust on which businesses build future-proofed identity and data capabilities.

With insight into 98% of U.S. adults and more than 127 million homes, including 80 million connected homes, TruAudience delivers the scale, accuracy, speed, connectivity and trust that marketers, media companies and technology providers need to engage consumers across the evolving media landscape. TruAudience is the culmination of 2.5 years building a robust suite of identity, addressability and data solutions. It integrates the technology and expertise from three acquisitions TransUnion completed throughout 2019 and 2020, including Tru Optik, Signal Digital and TruSignal.

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