Marketing is a vital task in the business context, as the successful advertising endeavor drives inbound leads and engages more customers. Marketing has deep roots in industries that encompass several activities of promoting the services or selling the products of a business. These traditional marketing processes have been revamped and have led to the evolution of digital marketing.
Presently, digital marketing is trending. Businesses utilize different types of digital marketing channels to market products and services, personalize the customer experience, and execute cross-channel marketing. It includes several digital marketing techniques like online reputation management, PPC, Public Relations, SEM, SEO, SMM, Video Production, Voice Search Optimization, and much more.