Connect with us

Hi, what are you looking for?

Trending News

The future of media quality in digital advertising

Research from Harris Poll and DoubleVerify earlier this year finds that the majority of consumers feel it is critically important that a brand advertises on content that is safe, accurate and trustworthy. In fact, nearly 90% of consumers feel that brands bear responsibility for ensuring their ads run beside content that is safe. This is no surprise. Issues like brand safety, fraud and viewability are top of mind for advertisers – and for good reason. Fraud has undercut campaigns across marketing channels, from desktop to mobile and social, and there are constant reports of brands running ads alongside fake or objectionable content. In fact, while desktop brand safety and fraud have improved, mobile app brand safety violations are on the rise.

Read More

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *

Advertisement

You May Also Like

Upcoming Conferences

October 16–19, 2023 | PORTLAND, OR Awww, we missed you, too! But never fear: We’ll be back in 2023 in beautiful Portland, Oregon, to...

Infographics

Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat.

Featured News

IMAX Corporation announced it has acquired SSIMWAVE Inc., a leader in AI-driven video quality solutions for media and entertainment companies. The move marks a...

Featured News

Neque porro quisquam est, qui dolorem ipsum quia dolor sit amet, consectetur, adipisci velit, sed quia non numquam eius modi tempora.