Today, Teads, a global media platform, and Crisp, an open data collaboration platform for brands, distributors, and retailers, announced a partnership that will give marketers access to shelf-level product availability and sales data. By integrating SKU-level sales and inventory data from over 40 retailers into the Teads platform, the new innovative solution known as Crisp Retail Data enables CPG marketers to strategically optimise their shoppable digital omnichannel media to align spend where their products are available in-store and online. Teads is one of the first media platforms to include the Crisp solution, sharpening its focus on promoting contextual commerce and facilitating brand shoppability.
Campaign measurability has entered a new era thanks to Crisp’s integration with Teads. The new Crisp Retail Data solution provides marketers with data and enables omnichannel ad campaigns to increase sales, whereas CPG firms historically depended on “viewability” rankings to assess the performance of marketing efforts. To support effective ad planning and buying, Crisp feeds a daily feed of inventory and sales data into the Teads platform. Shoppable advertisements will be possible thanks to this new integration, which also gives Teads access to store-level data for better targeting and dynamic creative optimization capabilities.
“Advertisers expect their campaigns to be more than just ‘viewable’ and as a platform focused on delivering business results, we are committed to creating unique and effective shoppable ad experiences”, “Integrating product availability and sales data from Crisp directly into the Teads platform means digital campaigns can be more directly linked to business outcomes.”
Jeremy Arditi, Co-CEO, Teads.
“The ability to measure whether an advertising campaign – particularly a video campaign – drives sales has long been the missing link for CPG marketers”, “This is the first time that Crisp’s data is being used to optimize video advertising. We are excited to partner with Teads to bring unprecedented access to sales and inventory data for CPG brands to finally be able to determine the impact of video ad campaigns on sales performance.”
Are Traasdahl, Founder and CEO, Crisp
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