StackAdapt, the leading self-serve programmatic advertising platform, announced the offering of a new digital out-of-home (DOOH) channel at a global level through their partnership with Vistar Media, the leading global provider of software for DOOH. Eligible StackAdapt clients can now leverage this partnership with Vistar to run various media through the platform with ease, allowing them to scale and meet the needs of their clients.

By adding digital out-of-home advertising to its already robust multi-channel capabilities, StackAdapt enhances its ability to provide scalability and a future-proof differentiated solution, along with a new channel to target users and drive new net growth. Other benefits delivered to StackAdapt clients from its Vistar partnership include:

• Increased brand awareness and user reach with a new format
• Additional inventory that helps form a holistic approach to a client’s digital marketing plan
• Private marketplace capabilities with priority access to high-demand inventory
• New user reach that may not be as digitally active compared to other demographics

Billboards, wallscapes, and posters seen while “on the go” are included in DOOH. It also includes location-based media seen in gas stations, clinics, salons, and other physical locations. Clients can work with StackAdapt to arrange for specific areas where they would like to run their advertising during a DOOH ad period.

“In today’s market, it’s important to stay on top of innovative ways to reach the target user,”

“Reaching users at scale at specific geo-locations will provide a more holistic offering for our clients to pair with our platform’s leading digital solutions. We are always aiming to cater to our client’s needs with a robust multi-channel offering at a global scale.”

Michael Shang, vice president, of partnerships and business solutions at StackAdapt.

“Advertisers today are eager to take advantage of the high-impact, real-world media of DOOH, extending digital strategies to reach audiences in new ways,”

“StackAdapt is well-positioned to take advantage of this market trend as programmatic DOOH enters a new stage of maturation. We’re excited to see StackAdapt’s clients lean in on this new format and we look forward to the continued growth of the partnership.”

Chris Allison, VP, DSP Partnerships at Vistar Media.