Snowflake , the Data Cloud company, today announced the launch of the Media Data Cloud, which unites Snowflake’s powerful data sharing technology; cutting-edge standards of privacy and governance; Snowflake- and partner-delivered solutions, and industry-specific datasets. The Media Data Cloud enables marketers, publishers and data and ad technology businesses to unlock their data for identity, insights, activation and measurement across the advertising ecosystem.
The media and advertising industry is undergoing significant changes, including viewership habits, rapidly changing industry standards, and increased scrutiny around data use and consumer privacy. Snowflake’s Media Data Cloud enables organizations to be successful in this new landscape by empowering them to easily access and collaborate on data without data ever leaving their Snowflake environment.
