Expanding its reach and enabling advertisers and agencies to streamline Pinterest campaigns is a leading digital automation tool.
As of today, Facebook, Instagram, Microsoft Advertising, TikTok, and X (formerly known as Twitter) have all been added to the list of platforms supported by Shirofune, the industry-leading digital advertising automation management tool. Advertisers and agencies can now simply manage bidding and budgeting, manage Pinterest ad spend within one centralized platform, and benefit from consolidated performance statistics.
Pinterest continues to gain popularity, particularly with its 76.2% female audience globally. By the first quarter of 2023, the image-based social media platform had 463 million active monthly members, and its 2022 annual revenues were $2.8 billion, roughly six times what they were in 2017.
Shirofune has created an automated platform to make managing digital advertising easier by using human intelligence rather than artificial intelligence, algorithms that are hard coded, and daily audits by a team of professionals. Shirofune controls a monthly budget for all targeted platforms, including Pinterest, using performance measures like clicks, conversions, and income. Its solution integrates measurement tools like Google Analytics and e-commerce platforms like Shopify, and then automatically adjusts the daily budget and Target CPA/ROAS based on performance data.
The Pinterest launch marks Shirofune’s ninth major advertising platform integration. “With its rising use in the image-sharing community, Pinterest remains a robust platform for advertising”, “We are excited to expand Shirofune as an omnichannel tool that saves significant time and money in reaching targeted audiences.”
Mitsunaga Kikuchi, Founder and CEO, Shirofune
In February, Shirofune was introduced in North America after dominating the digital automated advertising management tool market in Japan, where it has a 91% market share and is used by top advertisers and agencies like Rakuten and Dentsu, saving them more than 50% of work hours.