The Highest Correlation Between New Page Strength Metric and Rankings

Leading the trend in AI-driven SEO breakthroughs for businesses, seoClarity has unveiled the most accurate method to estimate keyword ranking difficulties, Keyword difficulties.

SeoClarity’s Page Strength is the foundation of its brand-new metric, seoClarity’s Keyword Difficulty score, which was built from the bottom up over the last three years.

The ground-breaking Page Strength statistic from Keyword Difficulty goes beyond backlink-counting methods and provides a thorough analysis of a page’s topical relevancy, or page strength.

“seoClarity’s approach is significantly different and takes into account everything known about a page to create a composite score called Page Strength.”

Mitul Gandhi, Co-founder and Chief Architect, seoClarity

Page Strength uses sophisticated AI to analyze every single data point from seoClarity’s market-leading Research Grid dataset, including keywords, search volume, volatility, SERP features, backlinks, and most importantly, on-page content, to determine the page strength of each of the tens of billions of pages spread across more than 90 countries.

“Existing approaches to determining page strength and keyword difficulty using backlinks have shown declining correlation to rankings over the years”, “In fact, the last study on this showed only a 0.233 correlation.”

Mitul Gandhi, Co-founder and Chief Architect, seoClarity

In contrast, seoClarity’s Page Strength has the strongest correlation of any SEO indicator to ranks, with a 0.51 correlation to rankings that has been repeatedly verified by independent statistical studies.

For years, backlinks have been the main metric used by the SEO industry to determine how difficult a keyword is to rank for. However, since the invention of these measurements, search engines have seen a significant evolution.

• As Duy Nguyen of Google’s Search Quality Team recently stated, “Backlinks as a signal have a much less significant impact compared to when Google Search first started out many years ago.” Gary Illyes even stated at September’s PubCon event that links “aren’t even in the top three” of ranking factors.
• Mark Traphagan, seoClarity’s VP of Training and Product Marketing, highlights the importance of this release, saying, “Given the limitations of the “link factor” approach, Page Strength as the focus for Keyword Difficulty provides a clear and actionable metric for prioritizing topics.”
• One client, Niall Brooke, an Ecommerce SEO Manager for leading UK and International omni-channel retailer, Matalan, shared, “There’s a lot more that goes into how difficult a keyword is to rank for these days; having a complex algorithm worked out for you is really beneficial and a big time-saver.”

Keyword Difficulty is accessible to current clients through the seoClarity platform’s Research Grid, Topic Explorer, and Content Fusion.