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RainFocus Introduces New Industry Resource for Measuring Event ROI


The Event KPI Periodic Table, which is based on an analysis of thousands of high-profile RainFocus events, identifies over 150 ways to demonstrate event success this season.

A new industry resource for events teams to investigate approaches to quantify event growth, customer habits, and overall business effect was revealed by RainFocus, the supplier of the next-generation event marketing platform.

Every phase of the event lifecycle is covered by the comprehensive set of 154 indicators in the table, which are divided into five categories: audience development, event engagement, financial performance, sponsorship performance, and program optimization. The KPIs table offers all available measurement opportunities to support organizations in achieving their objectives.

As the preferred partner for the top events teams in the globe, RainFocus has access to pooled data to develop reliable industry benchmarks and disseminate important market information. The benchmarks give a thorough history of event performance before, during, and after the pandemic’s peak and include the majority of frequently used KPIs. The data reveals patterns in participant engagement and event performance, assisting companies in forecasting results by applying a set of benchmarks to evaluate their present situation.

“The KPIs we’ve identified in the Event KPI Periodic Table and the list of benchmarks will take event reporting to the next level”, “As we enter a busy season for events, choosing the right metrics to measure event success is critical to proving ROI to key stakeholders. Beyond that, exploring new ways to capture data and learning how to effectively use that data will propel the customer journey, impacting how marketing and sales teams move forward within the business.”

Brian Gates, SVP of industry strategy, RainFocus

The metrics table is applicable to all sizes of live, online, and hybrid events. It covers the whole event portfolio of an organization, removing information silos across teams and highlighting shortcomings in event analysis. Clients of RainFocus have already started comparing event programming and gauging the success of events using these metrics and benchmarks. Together, these resources improve client retention, boost sales, and support demand.

On Wednesday, September 27, 2023, at 10:00 a.m. MDT, RainFocus will host a webinar where they will present event insights. The webinar, which will be hosted by Gates, Ashleigh Cook, SVP of marketing for RainFocus, and Robert Clark, a senior business intelligence expert, will focus on the most crucial benchmarks for gauging the success of events in relation to company expansion.


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