As Google Optimize comes to an end, Google chose Optimizely as a partner for web experimentation.
The top digital experience platform (DXP) supplier, Optimizely, declares that Google has chosen it to work with on an integration with Optimizely Web Experimentation and Google Analytics 4. (GA4). This statement comes after Google decided to stop supporting Google Optimize, their previous web testing and analytics product.
With Google choosing Optimizely, a new era for both businesses and their clients has begun. Digital marketers usually give up speed or user experience in order to obtain real-time analytics, create personalized consumer experiences, and interface seamlessly with other tools in their tech stack. All of these features are provided without exception by the experimental tool from Optimizely.
“We couldn’t be happier to be selected by Google to collaborate on integrations for GA4, bringing our partnership with Google to new heights”, “We take pride in helping the world’s leading brands source meaningful data and stay one step ahead of their customers’ needs. We look forward to welcoming Google Optimize customers into the fold, making their transition smooth, and supporting them to drive positive business outcomes.”
Alex Atzberger, CEO, Optimizely
This ground-breaking partnership will transform the way digital marketing professionals use actionable analytics to offer better consumer experiences and more individualised brand engagements. The partnership between Google and Optimizely will strengthen the capabilities of both companies and enable marketers all around the world to implement world-class experimentation programmes at scale.
Users have long reaped substantial benefits from Optimizely’s potent web experimentation platform; in 2022 alone, the DXP provider enabled over 1.8 million trials and generated $1 billion in additional revenue for its clients. Nearly a year ago, as another extension of their relationship and ongoing dedication to innovation, Optimizely migrated its top experimental solutions to Google Cloud. With the precision and enterprise-grade tools of Optimizely, the pioneer in experimentation, Google Optimize users can now scale their testing practices.
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