Operative has announced a new partnership with Google Cloud to launch AOS, a modern operating system for advertising, on Google Cloud. With the AOS Platform available on Google Cloud, leading retailers will be able to seamlessly access and deploy AOS to support ad sales and analytics as they grow their retail businesses. it’s digital. AOS is working on Google Cloud, designed for retail communication networks, expected to launch in early 2023.

“Solutions that help retailers accelerate their digital advertising strategies have become increasingly important to the digital transformation goals of retailers across the industry. With the Operative AOS platform soon available on Google Cloud, customers will be able to deploy AOS on Google Cloud’s flexible and secure infrastructure, enabling retailers to scale advertising operations with their businesses as they grow,”

Andy Eisner, Director, Retail Solutions Management, Google Cloud.

Operative’s AOS allows Retail Media Networks to centralize their advertising activities on a single, modern platform. This enables the automation of internal and external configurable workflows throughout the ad management lifecycle and provides a comprehensive view of business activity, data, and information. Useful details. Retail media networks can dramatically increase the throughput and efficiency of their growing advertising business by eliminating manual work from planning to billing, leveraging approval rules browsing, free services, and sales connections with different datasets.

“We’re thrilled to bring AOS to more retail organizations. AOS is the leading operating system for advertising, used by the world’s largest media companies. Our partnership with Google Cloud will allow retailers to easily scale their digital advertising businesses with efficient cloud-first ad sales capabilities,”

Michael Grossi, CEO at Operative.