OneTag, the innovative end-to-end programmatic AdTech company, today announced the US launch of its cookieless advertising solution.
As major platforms and legislation have begun to shift the control of user data into the hands of individuals, the industry has been in pursuit of alternatives to the primary targeting method that digital advertisers have used for the past 2 decades. Seeing an opportunity to create value for the entire ecosystem of both advertisers and publishers, OneTag has launched one of the first viable advertising solutions through semantic targeting.
