ON24 today announced new account-based marketing (ABM) capabilities across the ON24 platform for sales and marketing to drive greater personalization with buyers. With first-party data and audience insights captured during ON24 digital experiences, organizations can dynamically personalize webinars, content hubs, and landing pages with logos and banners, as well as content based on an individual’s title, company, industry, and interests. Now sales and marketing can target individual buyers at specific companies with personalized messages and digital experiences.
We’re delivering enhanced personalization driven by first-party data, informed by a prospect and customer behavior, and automated through AI, Sales reps and marketers can now provide customized ON24 digital experiences for the individuals at the top accounts they’re trying to engage and win.”
Steve Sims, vice president of product management at ON24.
B2B buyers have greater expectations that each engagement and digital experience is tailored to their needs. Account-based personalization in ON24 Webcast Elite, ON24 Engagement Hub, and ON24 Target enables organizations to deliver personalized experiences at scale across accounts, contacts, and individual interests.
With the ON24 platform, sales and marketing can engage multiple contacts as part of a company’s buying committee and accelerate conversion. Take ABM execution to the next level with the following account-based personalization capabilities:
- Create dynamic greetings – use audience data to customize experiences with personalized greetings and messages based on a prospect or customer’s buying persona
- Drive targeted engagement – easily reach known and unknown users with personalized communications and follow-up experiences tailored to the contact and account
- Customize branding – automatically display a prospect or customer’s company logo within an ON24 experience, with no uploads or manual customization
Account-based personalization capabilities are available now. Today’s news builds upon the interest-based personalization capabilities introduced last year in ON24 Webcast Elite and ON24 Engagement Hub, enabling customers to understand audience interests based on content consumed and experiences attended to deliver customized banners and messages.
In other news today, ON24 announced the latest ON24 platform innovations and the availability of first-person engagement and conversion data from the ON24 platform in HubSpot. Read our platform innovations press release and HubSpot press release for more information.
To learn how ON24 first-party data and audience insights are powering personalized digital experiences, join us at The ON24 Experience. Register and view the agenda at ON24.com/events/ON24X.