NP Digital, a leader in performance marketing, announces it has won the Best Search Marketing SEO Campaign award from the 2021 MediaPost OMMA Awards. This marks back-to-back years that NP Digital has won the best SEO campaign award.
The agency won the Excellence in Advertising award for its strategic work with SoFi. The SEO campaign turned natural search into the primary driver of traffic and funded accounts for its new cryptocurrency investing product.
The competitive market strategy targeted four keyword themes with research, a content marketing roadmap, digital public outreach, and best practices in technical SEO. In less than a year, the campaign saw a 509 percent increase in natural search sessions from first-page ranking visibility increases of 414 percent.