To help doctors connect with potential patients and give current ones a better experience, ModMed announced that it had added its digital marketing services solution, ModMed AMP, to its OBGYN suite. ModMed AMP was created to make it simpler for OBGYNs to market their practises in general, assist doctors in improving their internet presence, track and address patient evaluations, offer goods and services online, and more.
According to a recent study1 by ModMed, 69% of participants said it was crucial for a doctor’s office to have a contemporary website. This information shows how crucial it is for providers to concentrate on developing a strong online presence in order to give customers the service they demand.
“Today’s patient journey is far different than it was a decade ago and is continuing to evolve at a fast pace. Prospective patients live in a digital world, and OBGYN practices need to meet them where they are”, “ModMed AMP offers tools like website design and search engine optimization, digital ad design, reputation management, electronic storefronts and more. Practices can use these tools to help create and maintain an online presence.”
Celine Kaiser, senior vice president of OBGYN, ModMed
Services provided by ModMed AMP include:
- Design and management of websites. Self-service features include blogging, search engine optimization (SEO), specialty-specific material, and website customization. Domain registration and hosting are also included.
- Internet advertising. Landing pages are used for campaign performance monitoring through digital ad design, pay-per-click advertising on Google, and social network advertising.
- Reputation control. Some patient reviews are collected from the internet through a handy review widget and displayed on the AMP website. Practices can keep track of, handle, and react to incoming feedback.
- E-Store. E-commerce sites can be used to offer products and services online. On Facebook and through online retailers like Amazon, practices can promote their storefronts as possibilities for patients to make purchases.
“Many OBGYN providers are overwhelmed and don’t have time for digital marketing, making it more difficult to stand out from competitors. With ModMed AMP, we are helping practices reach out to patients and connect with them across multiple digital platforms,”
Celine Kaiser, senior vice president of OBGYN, ModMed
To learn more about ModMed AMP, visit modmed.com/amp-marketing-services.
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