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MobileFuse Rolls out Outstream Capabilities and AI to Fusion Video, MobileFuse’s Video Suite


Today, Fusion Video, one of MobileFuse’s exclusive video offerings, received an update. Fusion Video is one of the biggest in-app mobile, CTV, and DOOH advertising platforms. The most recent version builds video ad units automatically while considering performance and customers in order to provide outstream video placements.

Publishers can utilise Fusion Video-Outstream, which offers advertisers and publishers distinctive video ad units for campaigns, using the MobileFuse SDK. By utilising extensive learnings from its exchange, which was recently named #1 on the Mobile Seller Trust Index by Pixalate, MobileFuse’s patented technology effortlessly activates the Fusion Video-Outstream format when it’s most likely to be transacted on. MobileFuse significantly boosts the chance of a successful auction on this unique video supply by assessing the chances of success on a certain ad format before designing and delivering the ad. This information demonstrates MobileFuse’s dedication to new product development and its efforts to give partners access to solutions that increase ROI and create new operational savings.

Over 200 of the biggest app publishers already use Fusion Video-Outstream, which has had 200B ad requests in the US over the past month. According to MobileFuse, it created the biggest, most unique outstream supply in the in-app ecosystem. The widespread acceptance occurs when the IAB updates its suggested best practises for identifying video formats. The new criteria are designed to make consumer attention measurement more accurate and to make it easier for publishers and solution providers to buy and sell content. The most recent recommendations for granular video format identification have already been adopted by MobileFuse, giving companies and marketers improved visibility into the formats they purchase.

“The new AI-enhanced Fusion Video-Outstream solution unlocks uniquely affordable video rates with strong ROIs for advertisers – and unearths a significant revenue source for publishers.”

Ken Harlan, Founder and CEO, MobileFuse

Fusion Video-Outstream supports MobileFuse’s attempts to reduce carbon emissions in addition to performance and transparency. By utilising AI and machine learning, the business only shows advertising when they are most likely to be clicked on, hence lowering emissions from idling servers.

“MobileFuse continues to innovate while balancing the needs of both advertisers and publishers”, “We are fortunate to be a part of the original beta for the outstream solution via Fusion Video.”

Adam Sadur, Head of Programmatic, SmartNews

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