The launch of interactive rich media ads across MGID’s network of premium publishers has been announced. This will increase audience engagement and attention, which will improve advertising effectiveness for brands.

With MGID’s interactive rich media format, users can interact with advertisements by dragging and tapping the screen to reveal other angles of an image and additional content. This new format will make it easier for publishers, advertisers, and consumers to interact with creative in a more meaningful and satisfying way. It is enhanced with all the advantages of MGID’s current ad formats, including high-quality native placement, intelligent contextual targeting, and brand safety.

Rich media advertising spending in the US is predicted by eMarketer to increase by 21.8% in 2023, from over $88 billion this year to over $107 billion the following year. This number is expected to nearly double to $160 billion by 2026, demonstrating the enormous advantages it offers to both the buy and sell sides.

“As digital marketers continue their transition from viewability to attention as the metric of choice, we’re thrilled to offer a progressive ad format that helps advertisers stand out among competitors. With budgets under more scrutiny than ever, our interactive rich media ads will ensure creative leaves a lasting impression on target audiences, reducing wasted spend and boosting ROI. Offering engagement rates up to six times higher than static display ads, they’re more effective at grabbing the attention of audiences and ultimately increasing the impact of advertising.”

Madi Bachar, VP of Sales, MGID