The largest Latin American e-commerce and fintech player, MercadoLibre (NASDAQ: MELI), agrees to join Aleph Group (“Aleph”) as a shareholder, signaling the growth potential in the global digital advertising industry. Aleph operates in Latin America through IMS Internet Media Services.
MercadoLibre has agreed to acquire a $25M stake in Aleph and additionally, will collaborate with IMS Internet Media Services on monetizing advertising space on MercadoLibre’s digital properties in countries where MercadoLibre does not have local sales operations. Further, MercadoLibre and Aleph will partner to explore and collaborate in new business development opportunities in digital advertising.
