Measured has launched new tools and features to help marketers maximize advertising ROI and find new ways to grow. The latest product launch also marks Measured’s official arrival in the UK market to revolutionize how British retailers measure – and spend – their media budgets. Measured is the only media optimization platform that reveals the true incremental contribution of advertising spending to business results.
“Marketers are under constant pressure to not only prove the business impact of every dollar they spend but also predict the impact of every dollar they plan to spend,”
“That pressure is even more intense when there is uncertainty about the future, like the threat of a recession. By unlocking the power of the industry’s largest collection of media incrementality intelligence, Measured tools enable customers to continuously adapt and optimize media for their business-critical metrics.”
Trevor Testwuide, co-founder and CEO at Measured.
Businesses are seeking methods to cut costs in light of the UK recession. When media investments are measured for their incremental impact on business outcomes, waste can be found and the most profitable channels, campaigns, and strategies can be chosen.
“By automatically calculating the estimated outcomes of proposed changes to our media mix, Media Plan Optimiser enables us to make confident decisions about spend allocation,”
“The ability to choose from different levels of intensity, based on budget flexibility and appetite for change, means it’s great for any type of advertiser. The tool has saved our team a lot of time deliberating over marketing mix decisions.”
Eli Esagoff, Growth Marketer at True Classic.
Brands have utilized Measured to optimize more than £3.65 billion in worldwide advertising spending over the past year. Marketing professionals at top UK consumer brands like MADE, Dermalogica UK, AB InBev UK, and Stance rely on Measured to link advertising expenditure to business outcomes and respond to the most challenging marketing-related inquiries from executives and stakeholders.
New tools give marketers true visibility over how spending drives results
Measured’s media plan optimizer and a new benchmarking tool give marketers instant insights and recommendations to improve communication effectiveness and maximize cost impact. spend on their media.
The media plan optimizer saves time and reduces guesswork with accurate, automatic spending recommendations for every channel and tactic. Using incremental attribution technology, integrated with business performance data, it shows how to drive the best results across every channel, while taking into account diminishing returns from increased spending. With customizable budgets, goals, and optimization strengths, advertisers can run and compare multiple scenarios in minutes to find opportunities for efficiency, scalability, and cost diversification. Pepper.
With the new benchmark comparison feature, brands can also compare their key vehicle attribution, performance and growth metrics with other brands in the Measured Portfolio. By tracking the costs, spending, and results of similar brands, advertisers can identify market trends and reveal new channels or tactics to explore.
Continuously updated with cross-portfolio data and insights from ongoing incrementality testing, marketers can use comparison data to answer questions like:
- Do I allocate more or less of my budget than my peers to certain channels or tactics?
- Are my conversion rates similar to other brands?
- Am I paying more than other brands for the same media?
- Is my media driving more incremental sales than other brands in my category?
- What other channels and tactics are working for the peer group that I should consider adding to my mix?
