Customer testimonials praised the business’s capacity to satisfy unique market demands and create pipeline impact.
The Forrester WaveTM: B2B Intent Data Providers, Q2 2023, a new report, has named Madison Logic, the largest global digital Account-Based Marketing (ABM) platform, a Leader. Because of its unique intent data and comprehensive marketing campaign activation, the report names Madison Logic as a successful partner in demand generation. Enterprise B2B marketers may prioritise accounts, encourage greater account engagement, and speed up conversion throughout the sales cycle thanks to the company’s integrated dataset from several sources that assigns accounts a score based on their probability to make a purchase.
In three categories, including data coverage, data acquisition and processing, data security and compliance, and analytical capabilities, Forrester rated 14 vendors based on 26 criteria. Eight evaluation criteria—including the originality of proprietary data, industry/vertical/keyword coverage, intent data types, pricing flexibility and transparency, and roadmap—were given a maximum score of 5.0 for Madison Logic.
No matter how much money clients spend on media activation, they have limitless access to Madison Logic’s offering of intent data, which is one of the company’s most distinctive strategic components, according to the Forrester Report. With one of the strongest roadmaps of any provider, it improved its standing in the evaluation with enhanced AI capabilities, a new data privacy and compliance module, and more sophisticated reporting features.
“Madison Logic’s consistent success speaks to our continuous innovation and dedication to delivering the richest dataset giving the best view of in-market accounts”, “Being named a Leader by Forrester in their new Wave represents a significant milestone for our company and we believe validates our strong intent data offering. With the most comprehensive signal of purchase intent, we arm marketers with better intelligence that empowers them to make data-driven decisions that drive better results.”
Tom O’Regan, CEO, Madison Logic
The ML Insights product from Madison Logic combines three important data sources to produce a comprehensive score of the accounts with the highest likelihood to make purchases. Marketers use this information for:
Target and prioritise the correct accounts and personas: By concentrating on the accounts looking to buy a solution, targeting effectiveness may be improved dynamically. By influencing buyers who are heavily involved in the decision-making process, marketers can increase deal velocity.
At each stage of the sales cycle, personalise your campaign strategy: Choosing content and marketing that specifically provides buying committees with the necessary information can increase conversion rates. This enables marketers to differentiate their offerings through competitive displacement campaigns and target market expansion strategies predicated on thorough market intelligence.
Campaigns may be easily improved in real-time by using personas, organisations, and content optimisations to boost conversions and quicken deal velocity. Marketers may find optimisation opportunities sooner based on multi-channel interaction by quantifying success based on real-time pipeline effect.
Multi-channel ABM marketers using ML Insights report 32% higher engagement, a 28% faster sales cycle, and a 17% higher funnel. Additionally, as a value-added component of their current media investment, all clients have access to ML Insights and its intent data, a feature no other platform offers.
Following an outstanding showing in the G2 Spring 2023 Grid®, where Madison Logic earned seven Leader Badges, including Marketing Account Intelligence, Buyer Intent Data Providers, and Account Data Management, the company was named a Leader in the Forrester Wave. The high customer satisfaction ratings and reviews provided consistent recognition for Madison Logic’s superior proprietary data-driven ability to prioritise accounts, personas, and content, best-in-class customer support, and the predictable and sustainable ROI clients experience when implementing a multi-channel ABM strategy.
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