LiveWorld, Inc. , with over 25 years of experience in healthcare, retail, and consumer digital and social media, announces new agency services and capabilities to address the most demanding hospital marketing challenges. LiveWorld’s proven approach and expertise enables hospitals to acquire, connect, and bind consumers to hospitals with breakthrough creative, and healthcare communities to drive behavior change and moderation to protect and enhance brand reputation.
“The pandemic has completely disrupted conventional hospital marketing and accelerated the changes driven by digital and social media,” Peter Friedman, LiveWorld Chairman & CEO observed. “Traditional strategies and tactics for finding and connecting with customers, building revenue, and managing reputations are falling short. Everyone – physicians, patients, and payers have flocked to social media and digital channels as the new standard of communications.”