A new AI-powered search engine from Mavrck is released to assist marketers in finding more influencer and creator partners.

A better approach for companies to locate creators and influencers for collaborations has been launched by Mavrck, the all-in-one enterprise influencer marketing platform, with improved search capabilities supported by the power of AI. According to Adobe, the number of people who identify as creators has increased to almost 300 million. Finding the best creator partners to engage consumers is even more crucial for companies.

“Millions of people now make a living monetizing their passion and creativity”, “Our enhanced search capabilities will make that discovery of creators easier for brands while empowering the growing passion economy.”

Lyle Stevens, Co-Founder and CEO, Mavrck

Every time a user enters a keyword or hashtag into the new search feature, it automatically expands the search to include similar terms and even the emojis that creators use in their bios and captions. By broadening their initial search, marketers will naturally come across artists who are highly likely to connect with a brand-new or niche sector of their target audience that they may not have previously encountered, hence boosting brand awareness, engagement, and conversions.

The following are some features and advantages of Mavrck’s enhanced AI search:

• Efficiency boost: Consolidate effort and save time by streamlining creator discovery by completing a single search that will return more relevant results.
• Find relevant target audience segments to increase the scope of your relationship prospects.
• Optimised for Return on Investment: Find influencers that are more likely to connect with a brand’s target market, which can boost engagement, conversions, and sales.

“The new AI feature has made it so much easier to find creators that truly match what our brand stands for and makes sure that we get the best results for us and the influencers.”

Lauren DeCarlo, an influencer marketer at Lumineux, a Mavrck customer

All Mavrck customers can presently access AI Enhanced Search. The social media and influencer marketing solutions offered by Mavrck include a number of AI-enhanced capabilities.

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