Lamar Advertising, one of the largest out-of-home (OOH) advertising companies in the world, and Grocery TV, a digital out-of-home (DOOH) advertising company in grocery retail, have partnered to package their premium inventories, so that advertisers can activate simultaneously in grocery stores and large-format billboards through a singular PMP (Private Marketplace) deal. The goal of the partnership is to make it easy for brands to reach audiences throughout their daily routines, such as on their drive to work or while they’re running errands in stores, in major DMAs including Los Angeles, Phoenix, and Dallas-Fort Worth.
“We see the partnership with Grocery TV as an opportunity to combine important touch points along the consumer journey,” stated Lamar’s Vice President of Digital Growth, Ian Dallimore. “By running campaigns on our digital billboards along with nearby Grocery TV displays, advertisers can make meaningful connections and build brand credibility.”
