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Kroger launches private targeted marketing platform

The Kroger Co. is building upon the first-party targeted advertising services it offers CPG brand advertisers.

Kroger’s media advertising business, Kroger Precision Marketing (KPM), based on its 84.51° data analytics subsidiary, is launching a new private programmatic advertising marketplace. Known as the Kroger Private Marketplace, the service allows advertising agencies and CPG brands to target consumers by applying Kroger audience data to programmatic campaigns within their preferred ad-buying platform.

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