The Sarah Silverman Podcast and The Opportunist continue to grow thanks to the cooperation of two independent companies.
Kast Media, the pioneer in multi-channel podcasting, and SoundStack, the provider of audio as a service (AaaS), today announce a partnership that will allow Kast to use SoundStack to more efficiently distribute and monetise its award-winning content.
“When it comes to podcast technology, there are three essential criteria that will allow Kast to continue to entertain and inform the world through its podcasts”, “First is tech that guarantees content is always delivered seamlessly. Second, that said content earns as much revenue as possible in order to fund a premium production effort. Third, and of tremendous importance, that content and ads always deliver in a way that puts the listener experience first. We believe that this path of independence with SoundStack will allow for this, and are proud to forge the path together.”
Colin Thomson, CEO, Kast Media
Four essential functions that Kast Media will use the SoundStack platform for are as follows:
- over a worldwide content delivery network, hosting and distribution
- The Podcaster CMS’s approach to content management
- A better workflow and direct contact with the SoundStack product team
- By making Kast Media assets accessible through the SoundStack Marketplace, programmatic advertising
The foundation of the platform is Dynamic Ad Insertion (DAI), which makes podcast advertising more adaptable and effective by presenting an ad automatically when an episode is viewed or downloaded.
“We’re thrilled to play a key role in helping incredible shows flourish”, “Every podcaster needs equal access to innovation that expands their opportunities to reach people and earn more revenue, instead of limiting them. It’s a pleasure to partner with a forward-thinking business like Kast that understands how always doing what’s best for the creator ultimately benefits everyone – publishers, advertisers, and listeners alike.”
Jon Stephenson, CEO, SoundStack
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