Kaspien Holdings Inc. (NASDAQ: KSPN) (“Kaspien” or the “Company”), a leading e-commerce marketplace growth platform, released a new feature within their Amazon PPC software, AdManager. This new feature enables AdManager software users to manage another campaign type, Sponsored Brands Video, directly within AdManager.
By managing this ad type within AdManager, as opposed to exclusively in Amazon’s Advertising portal within Seller Central, advertisers can automate optimizations (including bid-up and bid-down optimizations), add new high-converting keywords from the Search Term Report, and add low-converting keywords as negative keywords. It also saves time for manual optimizations by allowing users to adjust all keywords, ads, ad groups, or campaigns at once via a centralized keywords table.
