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IZEA Research Finds 54% of Influencers on Threads Have Already Posted Sponsored Content


Within the First Ten Days, 36% of US Social Media Users Ages 45 to 60 Created a Threads Account.

First Look: The Impact of Threads, the most recent research report from IZEA Worldwide, Inc., the leading provider of influencer marketing technology, analytics, and services for the top brands and agencies worldwide. Over 1,200 social media users in the United States between the ages of 18 and 60+ were polled for this report. It attempts to comprehend the acceptance, usage, and awareness of Threads, a brand-new text-based Twitter competitor to Meta, during the first 10 days of the platform’s existence.

IZEA study shows that within the first 10 days of Threads’ introduction on July 5, 2023, 27% of all social media users polled created accounts, and 60.9% of users who identified as influencers have already signed up.

“Over the years, we’ve seen influencers be the first to try new apps, and that’s certainly been true with Threads”, “As trendsetters, creators eagerly seized the opportunity to test the new app’s potential for engaging with their followers and making money from their influence, with 54% of influencers already posting sponsored content on Threads.”

Ted Murphy, Founder and CEO, IZEA

IZEA research found that compared to 32.1% of respondents looking for a Twitter substitute, 38.1% of respondents claimed curiosity is the major reason they wanted to register a Threads account.

According to Mark Zuckerberg, CEO of Meta, Threads soon gained a reputation as a rival after it started with features comparable to those of Twitter and attracted more than 100 million sign-ups. According to our survey, 90% of active Threads users believe that brands and influencers will enjoy using the app.

“In less than one week, Threads had 100 million sign-ups, which is quite impressive”, “The challenge for Threads will be maintaining engagement and interest in the platform. Initial excitement shows there is demand for a fresh platform, which could be an opportunity for brands and influencers. However, nearly half of the new users ages 18-29 indicated they have already deactivated or deleted their accounts.”

Ted Murphy, Founder and CEO, IZEA

Threads Launch:

In comparison to only 9% of those over 60, Gen X users were more likely to sign up for Threads, with 36% of those in the 45 to 60 age range doing so.

There were 33.2% more men than women who signed up, as opposed to 21.9% of women.

As trend-setters, social media influencers kept up their work, with 60.9% of new accounts being created within the first 10 days.

Threads Usage:

Continued Threads users, who make up 67% of all users, report using the app more regularly than when they first signed up.

The majority of Threads users (71%) anticipate checking their feed at least once daily.

The most popular justification for signing up for a Threads account is curiosity, while seeking a Twitter substitute comes up at No. 3.

Threads and Influence:

90% of active Threads users believe that brands and influencers will enjoy using the app.

The majority of social media influencers (83.5%) are willing to charge for their Threads posts.

On Threads, sponsored material has already been posted by 54% of social media influencers.

Threads Impact:

50% of Threads users claim that Meta’s ownership of the app encourages them to use it more frequently.

Concerns about Meta’s ownership of Threads are expressed by 28% of all social media users who are aware of it.

The single demographic most likely to choose Twitter over Threads in a poll of users having accounts on both Twitter and Threads is those between the ages of 45 and 60.

Leaving Threads:

Nearly 50% of Threads users between the ages of 18 and 29 have already canceled or deactivated their accounts.

Males are less likely than females to have deleted their accounts.

28% of users who have deleted or deactivated their accounts claim that other users have harassed them or paid them unwelcome attention.


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