iMedia Brands, Inc. announces today that its wholly-owned business unit, iMedia Digital Services (“iMDS”), has completed an optimization release of its programmatic advertising platform, Retail Media Exchange™, a proprietary advertising auction platform that in real-time simultaneously engages with advertisers, digital publishers, supply-side-platforms, and demand-side platforms to optimize advertising opportunities with consumers.
Our optimization releases are designed to improve our transactional speed, improve transparency for both our advertiser and publisher and improve our content’s relevancy and conversion, which helps us better serve our existing clients and attract new clients, With this particular release, in addition to the integration of Pixalate’s data intelligence feeds to protect buyers pre-bid from known non-human traffic sources, we also completed our initial API ingestion of iMedia’s digital data lakes that capture its 35 million-plus shopping first-party data records from its Entertainment Networks and Consumer Brands, into our Retail Media Exchange™ advertising platform, which positions us to drive higher return on ad spend for our clients.”
Matt Leardini, President of iMDS.
iMDS’s technology solutions help digital advertisers put their brands in front of their ideal audiences across the web, television, and OTT digital advertising marketplaces. By leveraging its first-party data and unique supply of digital publishers, iMDS can offer advanced targeting, high conversion, and brand-safe environments. iMDS is also dedicated to helping digital publishers retain, scale, and monetize their audiences through innovative solutions across web, mobile, and OTT platforms. As a digital publisher itself, iMDS has unique insights and the ability to test and deliver new products and services rapidly at scale.