Today, IMA® (Institute of Management Accountants), the association of accountants and financial professionals in business, launched a new global, integrated advertising campaign in support of the CMA® (Certified Management Accountant) certification program. The multi-channel campaign was developed in partnership with The Gate | New York, an international advertising agency and marketing services company, for the sixth consecutive year. The campaign utilizes TV, digital, social media, radio, and search engine marketing, including three TV spots, and has global extensions in IMA’s regions.
