ETBS, a company that provides significant price, service, and cost data in more than 45 countries, has been bought by International Data Corporation (IDC).

With the acquisition of ETBS by IDC, the portfolio of IT metrics products was expanded to include a highly acclaimed benchmarking technique. Through the integration of ETBS’s capabilities with IDC’s existing sourcing and pricing tools and an advanced market pricing model (MPM), ETBS will be able to offer high value data to IDC clients.

“IDC clients will now have access to even more comprehensive IT benchmarking and performance data, model-based IT benchmarking tools, and our growing team of experienced analysts and subject matter experts positioned around the globe”, “The combination of IDC Sourcing Advisory Services, IDC Metri (acquired in 2021), and ETBS makes IDC the ideal destination for technology buyers seeking trusted data to drive savings in their IT investments.”

Crawford Del Prete, IDC President

“ETBS has long focused on bringing pricing transparency to our customers through highly configurable models and historical data”, “Whether it be in cloud, security, service management, or beyond, our market price model has helped many customers recognize measurable cost savings. Throughout our prior partnership with IDC, it was clear that our results-driven synergies could produce differentiated data and competitive advantage.”

Eugene Talasch, Founder of ETBS

IT sourcing, procurement, and vendor management professionals now more than ever require data and direction to benchmark best-in-class pricing due to the rise of digital transformation and the subsequent evolution of the digital business.

“As economic conditions deteriorate, technology leaders are seeking more IT price, cost, and performance data to recalibrate their IT spend”, “ETBS’s market-proven dataset will deepen IDC’s benchmark advisory business. IDC is committed to providing our clients with fact-based and actionable advice needed to navigate the economic headwinds.”

Meredith Whalen, IDC’s Chief Research Officer

In addition, by expanding coverage for IT services including managed cloud, security, cyber recovery, and much more, the acquisition of ETBS improves IDC’s offerings for IT vendors and service providers. More data, price benchmarks, and analyst guidance will be available to IDC clients than ever before, supporting competitive analysis, price-to-win, and portfolio analysis.