Interactive Advertising Bureau (IAB), the digital media and marketing trade association, today announced the launch of the first-ever digital media apprenticeship program in the U.S. IAB Accelerate: Digital Media Apprenticeship, in partnership with American Apprenticeships Work (AAW), will address diversity in the workforce across the industry and empower employers to hire qualified talent in ad-tech, digital media, and marketing. The program will kick off in January 2022 with Experian and Media Two Interactive as the first participating companies offering apprenticeships for Data Analyst positions.
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