Connect with us

Hi, what are you looking for?

Trending News

IAB Australia launches Affiliate and Marketing Partnership Training

IAB Australia has launched a new industry training program for marketers seeking to understand and make better use of the affiliate and partnership sector. The Affiliate and Partnership Marketing Training program is offered free of charge in an online format and is an ideal resource for those who are new to this form of digital marketing, as well as anyone currently involved in it.  It has been developed by the IAB Australia Affiliate Marketing Working Group.

The program covers the basics of affiliate and partnership marketing, including an overview of the market, the key organizations involved, the types of affiliates you can work with, as well as best practices. There is also useful information on technology and tracking, the best use of data, and how these relate to the latest privacy regulations.

Brands seeking to launch affiliate and partnership marketing programs face an ever-evolving landscape of opportunities and a creative and diverse ecosystem that touches on many points in a customer’s journey.  Our training program will deliver a thorough exploration of the landscape and deliver a useful guide to best practice for both those new to the sector and those seeking to expand their knowledge.”
Gai Le Roy, CEO of IAB Australia

The topics covered within the training have been influenced by the IAB Affiliate and Partnership Marketing Industry Review released earlier this year.

 The course outline includes:

  1. What is Affiliate and Partnership Marketing
  2. Strategy and Best Practice
  3. Working with Affiliate Partners
  4. Choosing the Right Affiliate
  5. Technology and Tracking
  6. Data, Privacy, and Regulation

The IAB Australia Affiliate Marketing Working Group is comprised of members from Awin, Commission Factory, Dentsu, Growth Ops, Impact, Navigate Digital, News Corporation Australia, Partnerize, and Rakuten Advertising.

Click to comment

Leave a Reply

Your email address will not be published. Required fields are marked *


You May Also Like

Past Conferences

October 16–19, 2023 | PORTLAND, OR Awww, we missed you, too! But never fear: We’ll be back in 2023 in beautiful Portland, Oregon, to...


Quis autem vel eum iure reprehenderit qui in ea voluptate velit esse quam nihil molestiae consequatur, vel illum qui dolorem eum fugiat.

Featured News

IMAX Corporation announced it has acquired SSIMWAVE Inc., a leader in AI-driven video quality solutions for media and entertainment companies. The move marks a...

Featured News

Revolutionising Brand Content and Experiences at Scale: Groundbreaking Engine Built on NVIDIA AI and Omniverse Connects Creative 3D and AI Tools From Leading Software...