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HubSpot Named a Leader in the 2023 Gartner Magic Quadrant for B2B Marketing Automation Platforms for the Third Consecutive Year

B2B Marketing

Today, the customer platform for growing companies, HubSpot, revealed that it had been positioned in the report’s Leaders Quadrant for B2B Marketing Automation Platforms for 2023. For the third year running, HubSpot has been recognized by Gartner as a leader in the marketing hub category for its ability to execute and completeness of vision.

Companies are redefining how they find and interact with customers. Marketers are under more pressure than ever to change because of the uncertain nature of the economy and the AI revolution. While some channels are saturated, others are opening up, and 63% of organizations report that their old growth techniques are now less successful.

Scaling businesses today require a platform for connecting with customers throughout the full customer journey, and it all begins with top-notch marketing tools. In order to assist marketers in creating personalized journeys that draw in, engage, and delight clients and prospects, HubSpot’s marketing software, Marketing Hub, is powered by its Smart CRM, which unifies data and makes use of HubSpot AI. Customers who have been utilizing Marketing Hub for six months have noticed an 81% rise in deal closing rates, a 108% rise in web traffic, and a 115% rise in leads.

“With customer behavior evolving quickly, marketers need connected tools and unified data to help them be more effective”, “We’re thrilled that Gartner has recognized us as a Leader for a third consecutive year. HubSpot is committed to helping our customers grow, and with launches like HubSpot AI Assistant, SMS messaging, and robust consent features, we believe marketers can trust HubSpot is always innovating on their behalf.”

Nicholas Holland, VP Product, Marketing Hub, HubSpot

Among the most recent changes to Marketing Hub are:

  • We’ve given our customers SMS messaging and Customer Journey Analytics to help them handle the complexity increases.
  • We have provided them with an improved security center, ad conversion events, and cookie management to assist them in marketing in a privacy-first environment.
  • We have provided them with a bespoke object builder, powerful segmentation and reporting, and deeper connectors with Salesforce, Netsuite, and Dynamics to aid with the unification of their data.
  • We’ve integrated HubSpot AI throughout Marketing Hub to enable clients to quickly develop campaigns, blogs, social media posts, email subject lines, pictures, and more using generative AI. This will help them increase their productivity.

The Magic Quadrant reports are the product of in-depth, fact-based research in a particular market, giving a broad perspective of the relative positions of the providers in markets with strong growth and clear provider differentiation. The four quadrants of providers are Leaders, Challengers, Visionaries, and Niche Players. The study enables companies to maximize market analysis in accordance with your own business and technological requirements.


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