Habu, the Global Innovator in Clean Room Software and an Amazon Ads verified partner, today announced its certified Amazon Marketing Cloud partner status to empower Amazon Ads customers to expand and scale their use of Amazon Marketing Cloud through Habu’s intelligence applications.
With the help of Habu’s Clean Room software, companies can operate in dispersed environments to gather insights and carry out advanced data science use cases with the bare minimum of resources, making cross-party cooperation safe, easy, scalable, and intelligent.
A customer’s existing Amazon Marketing Cloud environment can be used by Habu to get insights thanks to its interaction with Amazon Marketing Cloud. This permission process is quick and easy. Customers can use their own Amazon Marketing Cloud instance in conjunction with preconfigured question-based queries and visualizations from Habu to assist people with or without a background in data science in quickly gaining insights from Amazon Marketing Cloud.
By automating analysis and providing end-to-end results to create value for enterprises, the integration improves usability. Key characteristics that Habu’s Amazon Marketing Cloud application supports include:
A library of plain English queries and visualizations makes it easy for Amazon Marketing Cloud clients to get started, uncover insights, and see value quickly.
Pre-built intelligence packages accelerate time to insight and let customers focus on growing their business.
No-code and low-code modules support a spectrum of analysis and enable both business users and advanced data science teams to generate insights. Bring first-party signals to Amazon Marketing Cloud from any other cloud and export results to your BI tool of choice.
“This is another example of Habu delivering frictionless and automated collaboration solutions,”
“We empower companies of all types and sizes with greater access to insights. We’re excited for this next step in our collaboration with Amazon Ads and look forward to continued success.”
Habu Co-Founder and CEO, Matt Kilmartin.