Grocery TV today announced the acquisition of Mediaworks Advertising Solutions, a network of digital outdoor displays (DOOH) with disinfectant dispensers located in supermarkets across the United States, including Schnucks, Cub, and Cub. and Lunds & Byerlys. Terms of the contract were not disclosed.
Mediaworks cleaning stations, which include a wiper dispenser with a 32-inch digital display on top, will be part of Grocery TV’s low-end product line. They add a valuable touchpoint that allows brands to reach shoppers with dynamic video ads while helping retailers modernize the look and feel of their stores and generate more revenue.
As part of the acquisition, Brian Swanson, President of Mediaworks, joins Grocery TV in a new role of overseeing the transition of Mediaworks’ business to Grocery TV and focusing on expanding its sales network. his odd.
“The Mediaworks acquisition is part of our full-store product expansion, which gives retailers and brands an all-in-one platform to reach shoppers throughout the store and at all stages of the buying journey,”
Marlow Nickell, co-founder and CEO at Grocery TV.
Headquartered in Minneapolis, MN—Mediaworks built the first digital disinfection station and has an exclusive partnership with leading disinfection company, Purell. The company is one of the largest digital disinfectant networks through retail partnerships with Schnucks, Cub and Lunds & Byerlys. Brands like Yoplait, Jose Cuervo and AT&T have partnered with Mediaworks to bring their products to the center of grocery stores.
Grocery TV is rolling out in-store digital media products to all major areas of the store, including after-sales service, central stores, and pharmacies.