Great Clips, the world’s largest hair salon brand, has won the 2022 Digiday Technology Award for Best Social Marketing Platform for Salon Social Advertising Platform (SSAP). The 2022 Digiday Technology Awards recognize companies exploring new technologies and adapting to meet the needs of the digital media industry.
SSAP offers Great Clips franchisees a self-service, on-demand social advertising solution to reach potential clients and candidates. With a user-friendly interface, the platform saves busy small business owners from the guesswork of paid social advertising. The solution focuses on performance and brand compliance best practices and addresses campaign financing challenges through a strong franchise network.
“We are honored and excited to be recognized by Digiday for continued innovation that supports our franchisees,”
“As a 100% franchised business, we’re continually focused on developing tools and resources that will help our franchisees run successful businesses.”
Lisa Hake, vice president of marketing and communications at Great Clips, Inc.
With over 700 franchisees in the US and Canada, each Great Clips store has different needs and goals. The salon’s social advertising platform allows Great Clips franchisees to simplify purchasing and scheduling Facebook and Instagram ads for multiple salons at once, with just a few clicks, and track results in real-time. In the first seven months of the platform’s launch, more than 400 campaigns were published with a click-through rate 70% higher than the industry average and a cost-per-click 77% lower than the industry average.
As a service for franchisees, Great Clips, Inc. partnered with Tiger Pistol, the leading collaborative advertising platform providing large-scale local activation, to power SSAP by integrating with Great Clips, Inc.’s standing systems.