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Granulate Announces Support for AWS for Advertising & Marketing Initiative

Granulate, an Intel Company and a provider of autonomous, continuous workload optimization solutions, announced its support for Amazon Web Services (AWS) AWS for Advertising & Marketing initiative, which aims to hasten the transformation of the advertising and marketing industries.

AWS for Advertising & Marketing is a programme that offers services and products designed specifically to satisfy the requirements of marketing and advertising agencies, publishers, ad technology companies, and analytics service providers. The initiative makes it easier for business customers to choose the best partners and tools, accelerating their product launches and reducing time to value.

Granulate’s solution has had a tangible impact on many marketing and advertising technology companies. One such company is Perion, the leader in online advertising. Perion made the decision to increase flexibility and scalability by migrating to Kubernetes on Amazon Elastic Kubernetes Service (Amazon EKS).

After implementing Granulate’s optimization solutions, Perion saw significant benefits, including a 52% reduction in compute costs, a 60% reduction in CPU usage, and a 10% reduction in latency, all of which no effort or research and development (R&D) code. change.

AWS enables advertisers and marketers to reinvent workloads with solutions that improve customer and audience data management, privacy-enhanced data collaboration, advertising platforms, marketing measurement, intelligent ad analytics, and personalized digital customer experiences. For customers looking for regulatory, solution-specific support, AWS for Advertising & Marketing identifies industry-leading partners in each area, such as Granulate.

Businesses of all sizes using the cloud and data centers are increasingly looking for scalable and high-performance software to maximize their hardware. Granulate optimizes the operating system (OS) and runtime resource management, which improves performance metrics and reduces computation costs. The technology is completely self-contained, optimizing workloads without requiring technical resources and development or code changes.

Granulate is built with a focus on AWS integration and optimization, with the ability to optimize all popular AWS compute services, including Amazon Elastic Compute Cloud (EC2), Amazon Elastic Container Service (ECS), Amazon EKS, Amazon EMR, etc. . Additionally, due to its continuous and self-contained nature, DevOps teams are assured that every new release will have enough resources to perform at the expected latency and throughput, with a tightly managed budget. tight.

“Even though we were skeptical at first, Granulate’s results were amazing, they helped us achieve significant cost reduction, we will now work to expand it in our entire infrastructure,”
Amir Arama, VP of Cloud Operations at Perion.
“We are pleased to be working with the AWS Advertising & Marketing initiative to bring Granulate’s leading autonomous workload solution to even more customers globally,”
“By employing Granulate on AWS, organizations can improve bid timeouts, handle seasonal peaks more efficiently, and reduce expenditures to improve margins.”
Andrew Diaz, Chief Strategy Officer at Granulate.
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