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LiveRamp and FreeWheel Partner to Bring Increased Addressable Advertising Inventory to the Connected Television Sector
Zefr Expands TikTok Product to Provide Advertisers With Suitability Exclusions, in Collaboration with TikTok’s Inventory Filter
Flywheel Digital Releases Customer Long-Term Value Solution Based on Amazon Marketing Cloud
Hibu, an H.I.G. Portfolio Company, Acquires Marketing Technology Platform of Signpost Inc.
Momentum ITSMA announces finalists for 2023 Marketing Excellence Awards
Similarweb’s New Tools for Search Marketers Track Brand Opportunities and Threats
HubSpot Named a Leader in the 2023 Gartner Magic Quadrant for B2B Marketing Automation Platforms for the Third Consecutive Year
Shirofune Bolsters Advertising Management Capabilities with Pinterest Integration
RainFocus Introduces New Industry Resource for Measuring Event ROI
The Arena Group Launches ‘Arena Creator Network:’ A Creator-Led Cultural Content Hub Powered by Iconic Brands for Unmatched Social Branded Opportunities
Is Social Media Search The New Google? How To Boost Organic Traffic In 2023
Do More with Less: Connect Customer Data to Drive Marketing Efficiency
Learn How to Use Content to Accelerate Revenue
Delightful or Dreadful: An Honest Conversation About Content
Do You Know Who’s Watching? Using Engagement Data in Your B2B Video Marketing.
Don’t Play It By Ear: This Is How to Use Podcasts to Level Up Your Content Marketing Strategy
Build an Integrated Search Strategy Across Google, Amazon and YouTube
How to Create Events for Every Audience
Site Search 101: The Most Effective Content Marketing Tool (You’re Probably Forgetting)
The B2B Buying Journey Has Changed. Make Sure Your Content Changes with It.
Some campaigns using audience expansion are being migrated to optimized targeting. Here’s what that means for advertisers.
Advertisers have raised questions about the difference between Google’s “Audience Expansion” and “Optimized Targeting” after an email went out to some Google Ads advertisers announcing that that Video Action and Discovery campaigns using audience expansion would soon be migrated to optimized targeting.
October 16–19, 2023 | PORTLAND, OR Awww, we missed you, too! But never fear: We’ll be back in 2023 in beautiful Portland, Oregon, to...
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IMAX Corporation announced it has acquired SSIMWAVE Inc., a leader in AI-driven video quality solutions for media and entertainment companies. The move marks a...
Revolutionising Brand Content and Experiences at Scale: Groundbreaking Engine Built on NVIDIA AI and Omniverse Connects Creative 3D and AI Tools From Leading Software...
