Advertisers can now track and offset the exact carbon cost of their digital campaigns in real time using a new ad tracker launched by ad tech company Good-Loop.
The purpose-powered platform’s Green Ad Tag, which can be wrapped into any digital campaign, from display to OOH, like viewability or brand safety pixels, enables brands and agencies to closely monitor the environmental impact of their ads throughout the campaign lifecycle.
With high-profile companies such as Apple and Volkswagen committing themselves to zero emissions and the ad industry striving to become carbon neutral by 2030 as part of the Ad Net Zero initiative, the new tracking tag is designed to help advertisers limit and offset their carbon costs.
