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Express Employment Professionals Selects SOCi as Localized Marketing Platform of Record, Buys Franchisees Time at Crucial Moment for Labor Market

SOCi Inc. and Express Employment Professionals announced today the staffing company has selected SOCi as its multi-location marketing platform of record. Through SOCi Social, SOCi Reviews, and most recently, SOCi Listings, the new agreements will allow Express franchisees to better manage their marketing efforts in an efficient, time-saving manner.

As businesses hurried to reopen, the pandemic had a significant influence on the world’s workforce and left behind a historically tight labour market. Businesses nevertheless require high-quality, skilled workers to maintain flourishing local economies despite these labour shortages. With the help of the platform options from SOCi, Express franchise owners will have simple-to-use tools to streamline their digital marketing efforts so they can concentrate on supporting the company’s goal of placing a million people to work each year.

“Our franchisees utilizing SOCi have saved time, energy, and stress,”
“Long gone are the days of worrying about what content to post, how to respond to reviews or engagements or how to track results. Now, our teams can focus on what they are best at being experts in the staffing industry.”
“We had a franchisee who was able to plan an entire month’s worth of organic content for two Express locations in eight total minutes, and the time that was saved allowed the franchisee to help people find meaningful employment,”
“Because of the success we have seen with Social and Reviews, we expanded our partnership with SOCi and recently began utilizing SOCi Listings across our more than 860 franchise locations.”
Sheena Hollander, International Spokesperson and Director of Corporate Communications and PR for Express Employment International.

71% of marketers who have a solution that can collect and manage localized content across locations and channels report that it has positively impacted their localized marketing efforts, according to a SOCi-commissioned survey by Forrester Consulting. Since many businesses combine numerous point solutions, it might be challenging to guarantee flawless marketing coordination between regional and corporate teams. Express encourages its franchisees to use the SOCi platform, which helps it to continue overcoming that difficulty and save time in cross-platform collaboration.

“Our ultimate goal at SOCi is to see our customers meet their marketing and business goals,”
“Their success is our success, so I’m thrilled Express Employment Professionals is seeing a real impact as a result of using our platform.”
Afif Khoury, CEO of SOCi.
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